Consider marketing your agency with imprinted coloring books. Here’s why: have you ever tried to do business with a husband and wife who showed up to your office with a small child in tow? Was it distracting? Did the appointment take a lot longer than necessary because little Timmy didn’t feel like being cooperative while mommy and daddy worked with the nice insurance agent? I’d be willing to bet that this has happened to you and, if it hasn’t, it will someday.
Giving promotional products to children may seem like a waste of money. After all, children don’t buy insurance. While this is true, pretty much everyone on planet Earth knows that children are a heavy influence upon the behavior of their parents so, if you can keep little Timmy from having a meltdown, you might be able to write some business before Timmy forces his parents to leave your office before you complete the transaction.
How about offering little Timmy a coloring book? It’s a win-win-win: Timmy is happy because he has something to do, his parents are happy because he’s not creating a scene, you’re happy because you can get the necessary work done AND Timmy is happy and he’s way too busy coloring in his new coloring book to tear your office apart.
Here’s another creative way to use coloring books to market your insurance agency. Let’s say you’re exhibiting at a local fair or community event. Consider offering coloring books and a yummy snack like cookies or cupcakes to the kids as they walk past your booth with their parents. The kids won’t be able to resist the offer of the food and coloring book and they will drag their parents to your booth. As they approach your booth, you’ll have a chance to strike up a conversation with the parents. Bingo! Another new opportunity to write some new business!