What is Vector Art?

Vector Art

Also known as line art. Can be scaled to any size while maintaining quality. Vector artwork is preferred for all products (unless printing photographs). If your image file ends with .ai, .eps, or .pdf, it might be a vector image (though it could still be a raster image).

Raster Art

Also known as bitmap art. Composed of pixels (or tiny squares) grouped together to make a complete image. When scaled larger, the image will look pixelated (or jagged). If your file ends with .psd, .tif, .jpg, .bmp, .gif, or is a photograph, it is a raster image.

Check out our Quick Tip video below for a more detailed explanation.

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Avery Manko

Hey I'm Avery, founder of The Manko Company. We specialize in promotional products and marketing tips for independent insurance agencies and other businesses. I am also the author of "Uncomplicated Marketing - A No-Nonsense Guide to Growing Your Business Using Promotional Products". Take a look at our website and let us know if you have any questions! Thanks for stopping by!