I’ve been saying for years that the most important factor in successfully using promotional products to market your business is the plan to distribute the promotional products.
With Spring fast approaching, I have for you a very inexpensive, creative, guerrilla marketing way to market your insurance agency by distributing imprinted flyswatters.
This little beauty is our item number MCA42100. In various quantities, it’s about a buck apiece. The pricing includes the setup charge and a one-color print on one side. This particular flyswatter has imprinted, “We swat the competition.” The agent’s information and then an insurance company logo. This item is available with a print on the handle too.
OK, so here’s how the idea works. Go to the dollar store and buy some ribbon. Cut off about a foot of ribbon and get brochure, like an insurance company or an agency brochure and then punch a hole in it. Then take the ribbon, thread it through the hole and then through the hole at the top of the flyswatter. Then tie it off and now you’re done step one.
Here’s step two: once you have all the flyswatters and brochures done, on a nice, beautiful day, go to a neighborhood that you you’d like to write some business in and go door to door and hang the imprinted flyswatters from doorknobs. The homeowner will receive the flyswatter and they’ll also receive the brochure.
This is a perfect way to market your insurance agency on a nice beautiful sunny day in the Spring, Summer or Fall. It’s also a perfect project for some teenagers or some college kids who are looking to earn some extra money.
The big idea here is that if folks are interested in receiving a quote, they’ll have your contact information on the brochure and the imprinted flyswatter. If they are not in the market to get a quote at the time, they’ll keep your flyswatter and they’ll have your contact information available if or when that need arises.
Here’s a great video showing you how to market your agency using imprint flyswatters:
